New forms of media publishing
As we grow older, new forms of media publishing are emerging. Media such as Facebook, Twitter and Youtube are altering the roles of advertising, marketing, public relations and journalism.
(source: http://luvqiwen.blogspot.com/2010/11/be-part-of-churpchurp-today.html)
Churp Churp is a community for social media influence dedicated to advertise products and services through Twitter. This community is an example of how Twitter has changed the role of advertising.
According to Newman (2011), states that companies now focus more promoting their Facebook pages and Twitter accounts rather than pitching their products.
Gass (2009) states four new media concepts. According to Gass, social media is time intensive but it is affordable and it allows us to learn so much about the audiences. Ever since Twitter has emerge into the social media, companies have used it to advertise their products because creating a Twitter account is free and it allows feedbacks from their followers.
Besides that, Gass also believes that social media will be the central part of all advertising because it enables companies to engage with the audiences and know what messages are appealing to them. Twitter uses hash tags to show what is trending on the internet and companies use these hash tags in hopes that their product would be trending on the Internet.
The picture above is an example of a company using ChurpChurp as a medium to advertise their product. As you can see, the company used hash tags; '#MiloFuzeJamPack'.
Social media is also important for an agency's brand. Companies provides ChurpChurp tag lines and hashtags to distinct themselves from other brands.
Gass (2009) states four new media concepts. According to Gass, social media is time intensive but it is affordable and it allows us to learn so much about the audiences. Ever since Twitter has emerge into the social media, companies have used it to advertise their products because creating a Twitter account is free and it allows feedbacks from their followers.
Besides that, Gass also believes that social media will be the central part of all advertising because it enables companies to engage with the audiences and know what messages are appealing to them. Twitter uses hash tags to show what is trending on the internet and companies use these hash tags in hopes that their product would be trending on the Internet.
(source: http://dyllafadzil.blogspot.com/2011/01/spread-messages-and-get-rewarded-with.html)
The picture above is an example of a company using ChurpChurp as a medium to advertise their product. As you can see, the company used hash tags; '#MiloFuzeJamPack'.
Social media is also important for an agency's brand. Companies provides ChurpChurp tag lines and hashtags to distinct themselves from other brands.
References:
1. How Social Media Impacts Advertising and Marketing, Fueling Ad Agency New Business Through Social Media, Alabama, viewed 22 August 2011, <http://fuelingnewbusiness.com/2009/03/06/how-social-media-impacts-advertising-and-marketing/>
2. Brands Now Direct Their Followers to Social Media, The New York Times, New York, viewed 22 August 2011, <http://www.nytimes.com/2011/08/04/business/media/promoting-products-using-social-media-advertising.html?_r=1>
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